Why we started

A better way
to build.

Two independent companies connected by one shared commitment to accurate, ethical, and practical support.

Our story

We believed there had to be a better way.

Passionate agency owners were overwhelmed by complicated requirements, disconnected services, and the high cost of professional help.

Policies were sold separately from licensing assistance. Clients were left to interpret applications, gather documents, and respond to omissions on their own—or pay thousands more for consulting.

SouthStart and NorthEnd were created to change that. Our connected model begins with professionally developed policies and gives eligible clients complete licensing application support through approval at no additional consulting fee.

We help agency owners turn their vision into a compliant operation—with clarity, integrity, and meaningful support.

Our team

Experienced. Dedicated. Committed to your success.

KCSouthStart

Kimberly Cavanaugh

  • Approximately 30 years of regulatory and compliance experience
  • About 10 years specializing in home care, home health, and hospice
  • Former Vice President of Licensing
  • ACHC and CHAP Certified Consultant
  • Policy, accreditation, and survey-readiness expertise

Kimberly leads policy development and specialized regulatory support.

View Kimberly on LinkedIn
JVNorthEnd

Jamie Vallaster

  • Hands-on state licensing application experience
  • Coordinates supporting documents and submissions
  • Addresses omissions and follows applications through approval
  • Strong organization, documentation, and client-support skills

Jamie works directly with agency owners throughout the licensing application process.

View Jamie on LinkedIn